ADIDAS CLIMA RANGE - TAKEDOWN PRODUCTS
Together with the Clima range I designed the takedown range as well. I sticked to the design directions and mood of the Clima range but since the consumer is younger and the price points lower the designs are more commercial as well.
Year: 2016
Creative Direction: Satwik Saraswati
Marketing: Susanne Gerwig
Development: Louis Beck
Images: Adidas and some shots made by myself
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Mood, Design Direction and Trend Research:
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Concept board for the full range, key items and take down including some color ways:
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The final take down bags shot by me and below in three colorways:
Shoulderbag
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And finally a Kids version I designed together with my colleague Anika Ellerwald:
